Trust through value contribution

Relational trust is built through interactions. When a conversation occurs between a customer and a company, the company must be able to communicate appropriately and respectfully, respond to questions, and offer solutions. The company must also be able to accept both positive and negative criticism and respond to both equally.

More and more customers are concerned about the well-being of a company’s employees and their involvement in society . This is precisely what trust through value creation is based on : wanting to offer more [url=https://lastdatabase.com/c-level-contact-list]c level contact list[/url] just a good product and excellent customer service, while remaining true to social principles and values.

Why we should pay attention to brand trust
Brand trust is one of the most important elements of branding , as it determines whether the audience buys from us instead of from the competition. Furthermore, brand trust creates positive brand equity, which is one of the main objectives of any marketing strategy.

Distribute the budget correctly
Another common mistake paid advertising strategies make is not having a plan for allocating their budget.

According to Social Media Examiner’s recommendations, the ideal is to allocate between 5 and 12% of revenue to advertising . The first figure allows us to maintain a steady and progressive growth rate, while the second allows for more aggressive expansion.