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The Follett software inbound marketing pipeline conversion SDR workflow is a description of how marketing leads are converted into qualified sales opportunities. Here, any inbound leads that may be created via content, emails, or campaigns are received into a system. Sales Development Representatives (SDRs) assess such leads, screen them and steer them through the pipeline. The intention is to transition the prospects from awareness to interest and ultimately to the sales discussions to ensure a higher rate of conversion and structured communication between the marketing and sales departments.
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